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Using creativity and innovation for organizing your business

Creativity is the key to sustainable and continuous growth of your business. Most of the companies which are doing fairly well have adapted to the changing circumstances of the world in an innovative and creative manner.


Entrepreneurs have to find out innovative routes for reaching out to the target audience and foster a productive ambience within the organization. In the following some of the common innovative mistakes have been described for helping new startup owners in evading them.

Measuring innovation too often and measuring the wrong things


In the name of measuring innovation what most businesses end up measuring is outcomes, ROI, bottom line profit, number of products in the market and patents. These measurements are necessary but they do not offer a clear idea about the amount of innovation being used in your organization.

For measuring innovation one should try to get data on the number of new ideas being developed, the outcome of brainstorming sessions and the relationship shared with innovators, partners and suppliers. Over measuring is also not good for your organization. Allot your resources carefully and focus on developing and implementing more innovative strategies.

Common innovation mistakes that you need to avoid

Woman holding bright bulb, concept - I have an idea

The first rule for making innovation a part of your business is creating a system for utilizing the innovative ideas offered by your employees. In many of the established and prospering companies the innovative ideas never get implemented. A mechanism for evaluating idea fragments, developing them and converting them will help you in using the time and financial resources of your business appropriately.

Innovation should always be driven by necessity. For innovations to be effective you first need to find out problems that need to be solved. Wasting time on ideas that are not worth pursuing will not help the progress of your business. Innovative ideas are often risky yet the risk taking may lead to huge gains.

Business organizations should allow monitored risk taking that can be deftly handled. This way finding the most innovative solutions will become easier. Not providing the innovation team members sufficient resources they need to get things going is another mistake that should be avoided.

Problem solving is part of innovation

businessman's protecting employees in his company

Do not limit innovation to product building alone. Innovation is required for problem solving too. Find out cost effective ways of keeping the employees healthy, focused and motivated for performing at their peak state. Also offer innovative solutions for the customers to win their hearts and loyalty.

Business organizations need to focus more on innovation and creativity for firmly establishing their brand in the market. Innovation helps businesses in carving their niche and standing out among their contemporaries.


Dr Prem Jagyasi and Team (c)

Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.

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