Wakefield District Safety Community has recently launched an anti-drinking campaign with an aim to make people aware of the risks involved with it. Undoubtedly the ad displays a brilliant visual approach with using the copy to inform people about the risks. However, treatment of the idea and presentation of the ad in all the four ads seems to be bit outstretched.
The ad has been titled Drinkhead and presents a very good example of photography and art direction. The copy of the ad reads as, ‘Don’t be drinkhead, think more, drink less’. The ad campaign is credited to ‘An agency called England’.
Via Ads of the World
