A strong brand is very important for marketing products of a company. In this age of virtual world, more and more companies are now interested in online presence of their brand. However, just opening a sleek website or catchy slogan is not enough. You have to reach out to your prospective customers and lure them to buy your products. Simply opening various social media accounts will only create your online presence.
Be in constant touch
Social media is meant for two-way communication. You should build strong relationship with your customers through these social media sites. You must participate in conversation with people, and reply to their questions, and try to solve their problems, if any.
Time is of essence
It is important to respond to your customers quickly. If there are any complaints or accusations, respond to them fast. It is important for you to decide how much you can handle. It is of no use to open accounts on various social media sites, and then not be able to respond to your fans. You can take professional help or outsource online management of your brand. You need to monitor the reputation of your brand. For this, you can make use of various tools and services like Google Alerts, which can track and receive e-mails. Social mention is a service that alerts you whenever your company’s name is mentioned on various social media sites, so that you can respond to any comment.
Be consistent across various platforms
Be consistent with your words or the image you create on various social media sites. Else, you might confuse your customers. Think about the image that you want to create for your brand, and then go for it. The logo and the basic look of your company should all synchronize and have similar atmosphere on various sites.
Integrate social media into your website
Add Facebook like button, Tweet button, etc. on your website. Doing this will help you to reach more and more people. Start a blog, which will help drive more traffic to your website. Blogging can bring you much closer to your customers. Use Search Engine Optimization to make your site visible more often to your consumers. Create a link with other sites and blogs by commenting on their sites, and adding a link to your site. This way a person might end up reading your article.
In addition to this you should showcase your best work and testimonials of big-name clients on your website. This will surely leave a positive impression on your would be customer.