The campaign for Moviestar, created by Young & Rubicam, conveys the message that the company can return the same digit dialing even when the phone sufferes a setback.
The campaign depicts some fantasy situations, with a bit of humour, in which the cell phones get destroyed. We are also familiar with situations ( not the situations depicted in these ads, of course) in which our cell phone number and contacts also lose with the cell phone during an accident. Remember the ad for Airtel backup facility?
credits
Advertising Agency: Young & Rubicam, Lima, Peru
Executive Creative Director: Flavio Pantigoso
Art Director: Mirko Cuculiza
Illustrator: Renzo de Checo
Photographer: LucÃa Arana
Copywriter: Daniel de León
Agency Producer: Daniela Dañino
Account Director: Eduardo Grisolle
Account Supervisors: Manuel Ahumada, Manuel Bellido
Via: Scary ideas
