This campaign for Dextro Energy, created by kempertrautmann, Hamburg, Germany, is indeed better than the ads of horrors. It simply hits the target, conveys the message.
However, the ads, to some extent, defy logic. Indeed, concentration helps students to achieve good results. but, the right time to give your advice ( take dextro) is not when the students are in the exam hall. Maybe, better late than never.
Concentration is the solution- the copy reads. Anyway, the ads are not boring. They convey the message interestingly.
Credits:
Advertising Agency: kempertrautmann, Hamburg, Germany
Creative Directors: Mathias Lamken, Daniel Ernsting
Art Directors: Simon Jasper Philipp, Mathias Müller, Nina Burmeister, Anna-Kristina Schröder
Copywriter: Ayako Yokoo
Photographer: Sven Glage
Via: Ads of the world
