Leadership Guide

Small scale businesses and digital marketing

Digital marketing is a modern form of marketing which involves marketing your business on the internet through various sources. It is a simple, cost-effective and one of the best ways of marketing for a small business owner. In fact, for a small business, digital marketing alone can bring them successful outcome, as digital platform has become one of the widely used platform of the world.

Here is a list of various platforms of digital marketing through which a small business can gain immense profit and brand popularization:

  1. 1.    E-mail marketing

E-mail marketing is a great way to popularize your brand and maintain a healthy communication with your customers. Every person in today’s world uses his or her e-mail regularly. It is also a great way for marketing any special discount or new product offered by your company. Moreover, since email marketing is one of the easiest ways of digital marketing so you can do it all by yourselves without even hiring any professional marketer.

  1. 2.    Social media marketing

Social media is becoming increasingly famous among the new generation and it is one of the best digital platforms to attract the young population. As social media has become almost a part of everyone’s life and more and more people are beginning to spend more time on it, using this platform for marketing your business can bring you great profit. However, for successful outcome from social media marketing, you need a definite strategy and consistency.

  1. 3.    Blogging

Blogging is another way of digital marketing, which involves writing about your product, and driving more and more traffic to your site. However, for successful blogging it is necessary to write consistently good quality articles about your brand, upload good pictures associated with your brand and post updates at least three or more than three times a week. You can also share your blog contents with your social media outlets in order to gain more popularity and drive more traffic.

  1. 4.    Videos and pictures

Digital marketing is mainly a visual based marketing and so uploading pictures and videos of your product plays a significant role in attracting more consumers. Social media sites like, Facebook, Pinterest, Twitter and YouTube etc. can be a great platform in encouraging the common people to share, comment and like pictures or videos promoting your brand. However, before posting any photos or videos in any website, make sure they are of good quality and interesting because poor quality videos or photos will only end up making the wrong impression.

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Dr Prem Jagyasi and Team

Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.

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