This print advertisement was launched by SIRE to publicize the plights of the kids who are victims of abuse, violence and neglect in Netherlands. The advertisement showing the situation which is rampant in the society and people are least interested to do something in this direction. The first ever nation wide campaign on this issue aimed raising awareness among people to participate to stop these acts.
The advertisement is almost replicated from the advertisement campaign of Salvation Army, Canada. The copy of the ad reads, ‘I see I See what you don’t see’.
Via Hout Lust
