This anti-smoking advertisement campaign is not so hard-hitting as usually these ads are, however, this campaign has unleashed a fresh idea. The advertisement campaign has been developed with an explicit and specific reference to passive smoking that kills. The campaign included outdoor, print and online advertisements.
The campaign has also included cartoons which is more expressive. The tag line used in the ad has been kept simple, passive smoking kills. The campaign has been designed by Duval Guillaume, Brussels.
Following are the cartoon version of the campaign.
Via Hout Lust
