This is an admirably brilliant advertising campaign from BorghiErh/Lowe, SÃ£o Paulo for 2001 Video, a movie rental store in Brazil. The print campaign is promoting the sale of cinema books.
The way of promotion is beautifully done; using the scenes of popular movie scenes. This is a novel way of selling cinema books. And giving the story in its background.
So what we can see is visuals with words in their background. ET, Jurassic Park and Singing in the Rain are presented in the storeâs print advertising campaign for the new service.
Advertising agency: BorghiErh/Lowe, SÃ£o Paulo, Brasil
Creative directors: JosÃ© Henrique Borghi, Erh Ray and Fernando Nobre
Art director: Rafael Segri
Copywriter: Gilmar Pinna
Illustration: Studio MadFX.
Via: Inspiration room