Advertising Guide

Selling cinema books through ‘print’ visuals

2001 et

This is an admirably brilliant advertising campaign from BorghiErh/Lowe, São Paulo for 2001 Video, a movie rental store in Brazil. The print campaign is promoting the sale of cinema books.

The way of promotion is beautifully done; using the scenes of popular movie scenes. This is a novel way of selling cinema books. And giving the story in its background.

So what we can see is visuals with words in their background. ET, Jurassic Park and Singing in the Rain are presented in the store’s print advertising campaign for the new service.


Advertising agency: BorghiErh/Lowe, São Paulo, Brasil

Creative directors: José Henrique Borghi, Erh Ray and Fernando Nobre

Art director: Rafael Segri

Copywriter: Gilmar Pinna

Illustration: Studio MadFX.

Via: Inspiration room

2001 jurassic park

2001 singing in the rain

Dr Prem Jagyasi and Team (C)

Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.

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