Billboards are now scripting interesting stories in advertising. A billboard is more than a billboard. It says something. It âscreamsâ something. As it has only a limited time period to communicate to the busy audience, it is created in way to communicate the message in a crisp, but forcefully effective way.
We can find many interesting elements if we check the billboards around the world. Readers of adpunch may not forget the billboard war between BMW and Audi(I will give you a detailed list of innovative billboards through link mania soon). Brands are hell-bent on making their billboards stand apart from the rest of the umpteen competitors with clever and unique strategies.
This billboard has also been created with a fresh, innovative idea. This âbillboard coupleâ communicates the idea in an interesting way. Two billboards were placed face to face on the sides of a small street. One of the billboards shows the close portrait of a dog and it looks directly to the billboard in front of him, with a longing expression on his face. The sight of the billboard he is faced with obviously makes his mouth water: his drool drops from his tongue and ponds beneath the billboard.
CREDITS
Advertising Agency: Heye & Partner, Hamburg, Germany
Creative Director: Karsten Kuhn
Copywriter: Jost Kaehler
Art Directors: Linda Tiemann, Julia Hellwege
Photographers: Dog: Holger Kirk; Packshot: Thomas Schmitz
Production Company: Media booking: OMG Outdoor GmbH, Hamburg;
Printing: Staudigl-Druck GmbH & Co. KG, Donauwörth; Placarding: awk AuÃenwerbung GmbH, Hamburg
Agency Producer: Corinna Bonsen
Account Executives: Jana Kruse; Image Editing: Max Hornäk, Installation: André Martens
