We have seen that excellent commercial for Melbourne Writers Festival, where different sections of books meet each other. Here is another one, which makes us remember the same concept.
The campaign, developed by Farm, London, is indeed a good-looking one by its clever art-direction. It plays brilliantly with contrasting elements, and tries to tap the natural power of contrasting images.
Copy reads- From one booklover to another. Given and received by booklovers and bookshops everywhere.
CREDITS
Advertising Agency: Farm, London, United Kingdom
Creative Director: Gary Robinson
Art Director: Raymond Chan
Copywriter: Simon Cenamor
Photographer: Thomas Allen
