This is somewhat perplexing print advertisement campaign to promote its Samsung Max-DX79 DVD systems. The campaign apparently aims at conveying the fact that this system is capable of generating so loud sound that could be proved to be troublesome even for those who are used to listen loud music, especially rock listeners. The campaign has featured some members from well-known rock bands such as Kiss, ACDC, and they have been portrayed as if they are greatly disturbed by the loud sound produced by the Samsung product.
The presentation of the campaign has invoked mixed response as majority of opinion held that it is not that impressive while few have argued that the portrayal effectively conveys the product benefit. However, the concept and the idea of illustration, both, seem to be falling short of becoming effective. Moreover, same concept in all three advertisements is certainly seems to stretching too much. The campaign was created by Leo Burnett, Chile.
Via Twenty Four
