This is obviously an amusing print advertisement campaign launched Scotch Tape to promote its brand image. The campaign apparently focuses on the efficiency of the product and highlights the hardwearing aspect of the tape. The advertisements are showing a man’s face whose mouth was stuck fast with the tape and when it was removed it came out with all hairs of the covered area thereby bringing the effectiveness of the tape to the fore. The second advertisement is more interesting showing a nail hanging on the with the help of the tape and giving impression that when there was an effort to disengage the nail from the wall, the nail gets tilted but the tape remains there as before.
The presentation of the campaign is beyond doubt extremely impressive to an unimaginable extent. Needless saying, the product benefit is clearly and lucidly communicated to consumers. The campaign can be classified in the category of self-expressive genre of advertisements. Following the strong visual medium no supporting text was used in the advertisement, however, one of them is carrying a tag line, ‘tape beyond strong’. The agency responsible for the campaign is not known.
Via Twenty Four
