It’s no wonder that more and more marketers are embracing behavioral marketing including digitalization (don’t term it as a meek internet marketing) in a big big way. Well, don’t know whether the CRM wave is in or out in the fashionable five star seminars but as I feel its been there from the very first day of our existence and will remain till the last day of human civilization.
Wow, I sound like a guru? Isn’t it? OK. Jokes apart.
So, the best part is that marketers can foresee and predict every move of their customers (minus social and personal data leakage, not talking about eyeball reading sci fi programs but real time behavioral marketing strategies with multi tracking individual report)
Carla Handra, Co-CEO of Ogilvy North America reveals in an engaging interview with David Rittenhouse of ClickZ how best you can deploy them in understanding them, the real and intending buyers and uses the term like ‘Mass Customization’ and ‘Grail of personalization’ in its true essence.
Handra talks about message, consumer privacy, HALO effect and along with podcasting, RSS and blogs. She feels that podcasting, RSS and behavioral marketing do not compete with each other rather they competent one another’s variable in a positive way.
Now that’s really an interesting matter to delve with Guys.
To be contd.
