What would be the social fabric of Internet Protocol Television (IPTV) amidst streaming on demand video, options based Internet, an effortlessly understood and practiced treatise interactive TV that will change the way we live. There are sometimes we truth really seem stranger than fiction and we go beyond fiction writer’s wildest dream
But one thing is sure, it would be more difficult for the advertisers to gain those eyeballs even for hours, leave brand loyalty. And the viewers will be able to get the best value of their money, they will be able to scratch every bloody minute and details of the content.
So, the market will be more choc-a bloc, more fragmented where traditional media companies will fight inch by inch with the new media. Just keep an eye on your fav program and you will discover that the process has started already. Media boundaries are diminishing fast even with your old TV set (in case you don’t own a new IPTV yet). If trade analysts are to believed they are coming in a big way. And in so many ways they can mould your life leveraging technical revolution and altering the already existing social fabric.
A truly impressive article I have read today on the similar lines by Michael Boland from Kelsey Group Research. An insightful read.
