This interesting ambient campaign was launched to popularize the upcoming movie Rocky Balboa. The campaign clearly aims at making people know about the releasing date of the movie in a unique style. For this campaign several man with a damaged face wearing a T-shirt carrying a message, ‘Rocky is Back. Premiere on the February the 8th’, wandered around the city.
And the other part of the campaign a tag was planted on meat at various shops and supermarket that read as, ‘Rocky is back for training. Premiere on the February the 8th’.
However, the first concept of the campaign was much better than the second one and it might have received considerable attention of people as well. The men with damaged faces are much closer to the basic theme of the movie.
Via Invisible Red
