This advertisement campaign was launched by E5 Fashion store, Belgium to encourage women to make appointment with the styling consultant of the store. The campaign that includes print and television aims at showing that generally women do not wear dresses according to their style and fashion they wish. Therefore, generally women move out with dresses not matching the personality. The campaign also outlines that despite having closet full of dresses women face problems of choosing dresses every morning.
The advertisement has shown women wearing just their under-garments in the absence of suitable clothes except a woman who probably consulted the store over the problem which seems to be resolved soon. The idea of the campaign is not exactly original and fresh as it has been used in advertisement before. The punch line of the ad says, ‘89% of women yet again didn’t have something to wear this morning’. The campaign was created by 7Beaufort.
Via Coolzor
