Recently Marketing Vox reported that paid search is the major driver of growth in the online advertising sphere. Interestingly, it has left behind display advertising in 2005, which was the most dominating aspect of online advertising.
Moreover, the report suggests that paid search is likely to remain in the top slot for another five years and it will drive online ad spending to almost one tenth of total U.S. ad expenditure.
On the other hand, JupiterResearch suggests that advertisers will keep on their expenditure growing between 2006 and 2011. Further, the online expenditure is likely to attract $25.9 billion amounting to almost nine percent of total U.S. ad expenditure in the year 2011.
The on line expenditure has been projected to grow by 21 percent in the current year in the retrospect of the year 2005.
