International stars and models have become hot favorite among Indian consumers for the choice of brand ambassadors. Stars of international fame such as Maria Sharapova, Jeniffer Lopez, Tom Cruise and David Beckham have shot into fame in India too and are increasingly giving a tough time to the local stars.
On the other hand, Indian advertisement was flooded with the Bollywood Stars and sports personalities and now their charm seems to be fading a bit to the hands of international level stars and models.
The latest survey, conducted by ACNielson, has indicated the growing clout of international stars in Indian advertisement sphere could spark off a rivalry between local and international stars. Evidently, Maria Sharapova is now all set to give Sonia Mirza a hard time into advertisement as well.
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