This print campaign from Noé urges us to save the earth with a warning that unless we do so, we will be forced to move home.
The copy reads- Itâll be too late to complain once weâre finally forced to move home. Noé â Save the Earth.
To dislike this campaign, developed by CLM BBDO, is impossible, owing to the relevance of its message. But it is difficult to appreciate the campaign, owing to its poor illustration of the subtle âterrible home moving experience by the humans. In that way, we can say that the campaign hardly makes us move emotionally an inch from the point we stand presently- for good or bad.
The artistic manifestation of imagination has such a risk. Without sharpened artistic finesse and attention, such efforts may seemâ¦awkward.
CREDITS
Advertising Agency: CLM BBDO, Paris, France
Executive Creative Directors: Gilles Fichteberg, Jean-François Sacco
Account managers: Pascal Couvry, Nicolas Fabre
Art Director: Lucie Valloton
Copywriter: Julien Perrard
Buy Arter: Sylvie Etchemaïté
Illustrator: Frédéric Perrin
