This television advertisement for Nationwide Insurance, featuring Kevin Federline landed in controversy. The advertisement was aired during this Super Bowl. The advertisement has received a high-profile complaint from the US National Restaurant Association prior to its debut screening. The association was alarmed when it learnt that the advertisement is portraying Federline as a fast-food worker dissatisfied with the job.
In an official communique the association stated that the commercial inappropriately indicating that working in a food-service role is ‘demeaning and unpleasant’ and the ad would insult the 12.8 million Americans who work in this industry.
On the other side of the story, Nationwide in its defense stated that the commercial was aimed at making fun of Kevin Federline alone and not fast-food workers in general. Further, they argued that the intent of the advertisement is not directed towards inflicting insult to the individuals who are working in this industry.
Despite complaints the company continued the ad being aired as it was scheduled.
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