Advertising Guide

Nationwide Insurance: Kevin Federline ad lands in controversy

This television advertisement for Nationwide Insurance, featuring Kevin Federline landed in controversy. The advertisement was aired during this Super Bowl. The advertisement has received a high-profile complaint from the US National Restaurant Association prior to its debut screening. The association was alarmed when it learnt that the advertisement is portraying Federline as a fast-food worker dissatisfied with the job.

In an official communique the association stated that the commercial inappropriately indicating that working in a food-service role is ‘demeaning and unpleasant’ and the ad would insult the 12.8 million Americans who work in this industry.

On the other side of the story, Nationwide in its defense stated that the commercial was aimed at making fun of Kevin Federline alone and not fast-food workers in general. Further, they argued that the intent of the advertisement is not directed towards inflicting insult to the individuals who are working in this industry.

Despite complaints the company continued the ad being aired as it was scheduled.

Via Best Rejected Ad

Dr Prem Jagyasi (c)

Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.

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