Mobile marketing refers to the use of mobile medium for marketing communications. It can be performed by the use of a cell phone or any mobile device. Usually, the promotional marketing messages are conveyed to the consumers through mobile marketing. The advent of mobile devices paved the way for promoting products, services or innovative ideas through mobile technology with least expense for advertising. However, mobile marketing can also be termed as wireless marketing as it is not correct to mix up media marketing with mobile marketing. Mobile marketing may include SMS marketing, MMS marketing, marketing through Bluetooth, mobile gaming, mobile Internet and so on.
In today’s scenario, mobile devices are going viral and almost everyone has been subscribed to a mobile device. With the increase in the sale of mobile devices, the usability quotient of mobile has also enhanced.
Mobile devices being easy to carry, marketing strategy has made mobile devices its primary focus to advertise. Many of the consumers are not Internet savvy but they know how to use mobile devices effectively. Therefore, marketing through mobile is an effective way to reach your consumers by spending less in present day scenario.
Business is hugely dependent on e-commerce now, as people do not have enough time to visit retail outlets and research on the product to buy them. In this case, mobile marketing helps people in getting a crisp idea on the product and making their requirements clear to the manufactures.
Mobile devices can access network and stay connected almost everywhere in the world. As a result, it provides a hassle free experience to the advertisers to help the information on their product and customer reach the target audience in a short time.
Globally 15 per cent of the total mobile phone users use GPRS in their cell phones, which make them connected to Internet and the world. As a result web services can be integrated into the mobile medium and help in the growth of market.
Mobile phones are also a quick medium to reach the market for any crucial requirements as the recent market is transforming to electronic. Consumers are able to avail their required product through emails and SMSes by communicating directly to the marketing executives.
With the popularity of smart phones, android, windows, and BlackBerry apps, mobile marketing has reached new heights. Consumers find the ways to access their product too easy and affordable. The marketing strategy of a manufacturer or service provider needs to change its ways based on the requirements of the customers to succeed and overcome other competitors.
As traditional advertisements are becoming outdated these days, marketing strategies need to focus on mobile marketing to generate more revenue by circulating their products in a better way to the potential market.