Is Mercedes Benz looking to change the way it positions its luxury car segment? Well, this creative certainly indicates that. Apparently, it’s not just a revision in the branding. The E-class will now see a Sport Edition, with sports steering wheel and suspension as well as an “enhanced braking system.” Now, how would the company communicate this in the most effective manner? Our doubts have been put to rest by a compelling campaign that depicts a combination of timeless elegance and the spirit of sport. As always, Mercedes has conjured another masterpiece of a promotion.
Source:Adsoftheworld
