Maestro Limpio had launched this advertisement campaign In Argentina to promote its product that helps floor to shine better. The campaign was undertaken to make people believe about the specialty of the product that brings more shine to floors. The action of the campaign included slipping a transparent sheet under front doors. The sheet claimed carried a message, ‘more shine for your floors’. And the contrast was highlighted at one corner of the sheet.
The entire campaign was strategically carried out that was designed such a manner that it was able to draw immediate attention of people at same time boasting its product benefit. The most striking part of the campaign was they way they displayed the advertisement, which was certainly a nice idea. The text of the ad reads, ‘more shine for your floors’. The campaign was designed by Grey, Argentina.
Via Frederik Samuel
