Orphea-Wool Saver had launched this print advertisement campaign to strengthen its product and expand its market in Italy. The campaign apparently aims at in a moth infected condition where there are high chances that woolen garment might be destroyed by moths but there is this product for rescue. The advertisement is showing comparatively new sweaters in a gloomy what appears to be moth ridden, destroyed by moths.
The presentation of the advertisement is somewhat confusing as it shows in the background furniture that appears to be destroyed by moths and insects and so the sweater, that somewhat seems to undermine the product benefit. The text of the ad reads, ‘Eliminate moths before they eliminate your clothes’. The campaign was created by DDB Milan, Italy.
Via I Believe in Adv
