To some extent (probably) inspired by Wal-Mart%u2019s “save more smile more” supermarket giant ASDA is coming up with £80 million “more for you for less” campaign at the later part of this month. Andrew Flintoff, the favorite cricket star of 2005 and Colleen McLoughlin, fiancee of footballer Wayne Rooney are expected to feature in the ad. In its massive rebranding campaign ASDA is getting rid of Sharon Osbourne and also wants to change the perception that this British supermarket is only meant for working class shoppers. “Quality” and “freshness” are two key words the brand will try to focus intensively.
In the executive level also you can see some major changes. Richard Hodgson will be the new marketing director after Chris Pilling%u2019s departure last month.
Via [Freelanceuk]
