An ad for make believe brand of jeans(Image NY TIMES)
Advertising is an undeniably sweet mess. Even if you donât want to get into this mess, it will pull you into it like a dark hole, but in a sweet way. In this world of advertising where brands try to lure with sweet lies and half-baked truths, is it a need to give the young generation information on these hidden persuaders?
Such an initiative is being sponsored by the Bureau of Consumer Protection of the Federal Trade Commission. The commission polices deceptive, fraudulent and unfair marketing and advertising practices.
The aim of this effort is to help the young generation to make a general understanding of the commercial world and help them to critically analyze ads. Fleishman-Hillard, a public relations agency owned by the Omnicom Group, helped the bureau in developing the Admongo Web site, the online game and the teaching materials.
Via: NY TIMES
