Suppose you are practicing shooting, then what will be coming first; whether pressing the trigger or taking the aim? Everyone will agree that taking the aim will be the first step. This answer comes to mind quite naturally, when we talk about shooting or playing darts but you will be surprised to know that this fact is many times overlooked in several personal branding campaigns.
Niche and Personal Branding
For a campaign to be successful, it should first seek to answer the primary question; who is the target customer? After an answer has been found to this question, it becomes easier to develop a plan to reach those customers. Identifying the niche or target market is the basic first step that is to be undertaken in all branding and marketing campaigns. Now we are going to provide answer for several questions that help to identify the niche.
Your Products will be appealing to which type of customers?
For any business, the range of prospective customers is large and many companies try to pursue everyone, which is wrong. This is not the right approach since a single brand will not be appealing to every prospective customer. What you need to do is figure out most potential customers who will be the central focus of the business. You need not worry even if these customers are presently not the core group, which gives you business. After the customers are identified, you need to tailor your brand to have highest appeal for these customers.
What qualities differentiate you from your competition?
If you want to have good presence in the marketplace then you will have to find your unique selling point or USP that other businesses do not have. You need to think what you offer that others in the same business do not. If you are able to find answer to this question, then you will be able to use it as unique value proposition in branding of the company.
Which customer problem does your business solve?
Your company should be able to answer questions customers have and solve their problems in the right manner. The company will develop its position in the market if it can solve customer problems, which other companies cannot. Similarly, find out what are the things which customer like about your company. Use those answers as the main central point in your branding campaigns.
