This is an amusing print advertisement launched by pet food company IAMS that boast its product for being pet friendly with less fat. The campaign attempted to focus that pet needs the kind of food that contains less fat in order to keep them in good health. The advertisement is showing a fat dog unable to pass through the main door, so the dog had to carry the door to come out of the house. The central point of the advertisement is not to allow the pets to grow fat and this product could be the solution.
In order to depict the product’s benefits the focus was put on the crux of the problem, fat. And the advertisement displayed the idea in a considerably convincing manner. Though the dog featured in the advertisement is fat but is really strong that took the door with itself. Interestingly, the copy which is perfectly embedded with the visuals reads, ‘contains 30% less fat, so you can get your dog back’. The campaign was created by Saatchi & Saatchi, New York.
Via: Frederik Samuel
