Marketing Guide

How to utilize your PR skills at Business Networking Events

Public relations (PR) skills are highly required when you want to create a positive image of yours in front of the media. However, these skills are not just confined to a media event. There are various social gatherings, such as business networking events, where PR skills are quite relevant to be used. There is usually a good business crowd present at such occasions and building effective relationships with participants is the key to grow your business. Thus, if you possess efficient PR skills, you will be able to better connect with strangers around you. Check out how your PR skills can be more helpful at networking events.

Driving the conversation

Good publicists would always be the ones driving the conversation. They listen to all keenly and try interacting in a structured manner rather than just randomly initiating the conversation with anybody. They have a great train of thoughts that leads them to impress the gathering at networking events. This happens due to their complete control on themselves, as well as their thoughts. Thus, if you too possess nice PR skills, keep a check on your words and use them effectively in the right situations.

Making eye contact

Those who fail to create an eye contact are thought of as weaker personalities. People get an impression that such individuals are hiding something. Therefore, always be good while making an eye contact with people around you. You should practice it if you believe you are not that great at it. Making an eye contact will leave an impression of you as a confident and honest person.

Getting dressed up creatively

Being creative in your dressing does not mean that you should match unusual colors in your clothes or wear some creative piece of jewelry. It simply means to reflect the reality that people perceive at such networking events. You do not always have to display your sexuality for this, but you should know when and what gestures to use to connect to another person. A strong sense of dressing reflects a stronger personality, but it is not about being loud.

Putting others before you

If you possess good PR skills, it would surely involve putting others before yourself. If you were authentic and genuine, you would listen to others patiently before actually starting your own conversation. This is about both you and the other person connecting with each other. It is just not about you or him/her. It is the same as giving priority to the needs of media rather than your own at a media event. The business networking is no different.



Dr Prem Jagyasi and Team (c)

Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.

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