Many old businesses haven’t yet taken a cue about how powerful a force Facebook has become in the past decades. Small businesses can use Facebook to connect to customers, to market their wares and to foster closeness amongst employees.
1. Marketing
Every small business needs to advertize and market its goods. However, a platform like Facebook provides small businesses with all the marketing tools they could wish for along with the opportunity to grab customer eyeballs without trying too hard.
2. Customer feedback
We really cannot emphasize this enough – if your business has a Facebook page, you need to learn to pay attention to what the customers are saying on it. Even a single complaint from a single customer matters and when the admins of these pages do not respond to it, it makes other customers that visit the page feel like your business doesn’t care about its customers or fans. The very same bits of feedback from customers can also be used to improve your business strategy, product range and even customer service without hiring an expensive consultant.
3. Polls
Polls have always been a very popular medium for business to guess the popularity of their products and services amongst customers. Luckily, Facebook makes it very easy to make polls and business can use its feature for instant feedback about a particular product range.
4. Brand identity
These days, everyone and their mother are on Facebook. For businesses, this represents the opportunity to reach out to customers very easily. If a business invests the right amount of time to create a unique identity for their brand on Facebook, it would easily help them boost their sales. Since Facebook is still very much a visual medium, you can be as innovative with your page to attract customers and to make them want to visit your store/office to get the products/services you are offering.
5. Facebook as office space
A lot of businesses don’t realize how easily they can use Facebook to work. For example, an office team can create work-only pages for individual members all of whom can “add” each other. Then, documents, notes, presentations, videos and messages can be shared across the team, meetings can be held through the platform, important developments can be kept track of by all members of the team. Thanks to the new group chat feature, team members can have private meetings and the built-in video chat feature can be used for meetings as well. This shared social space, thus can be very effectively used by business to create a work environment online though a platform that most people already know how to use.
