Here is a near-perfect answer for that question. This advertising initiative has been developed for Hope worldwide India by Dentsu Marcom Pvt. Ltd is meticulously executed, though its reach may not be so large.
The aim of the campaign was to inspire people to donate old books for âSlum Children Education Programmeâ. With this aim, they gathered old books and packaged them like new ones. They placed these books in about 50 popular bookshops in Delhi. While the readers search for the new books they will find out these old books that are packaged like new ones.
The basic idea of the campaign is An old book is new to people who havenât read it.
CREDITS
Agency : Dentsu Marcom Pvt. Ltd, Gurgaon, India
Executive Creative Director: Nitin Suri
Associate Creative Director: Dalip Singh
Copywriter : Dalip Singh, Robin Thomas
Photographer: Anil Chawla, Hardesh Dhingra, Dalip Singh
Via: Adoholic
