In an environment when violence is increasingly spreading its tentacles this poster advertisement campaign was released in Toronto, Canada. The poster advertisement clearly aims at making people to think that who are usually the victims of this kind of violence. The advertisement clearly attempts to show that these victims are generally innocents who remain completely unaware of the fate standing just behind them. The advertisement is showing contours of people of different ages that are giving impression of gun target to depict the fact this how during their daily course they suddenly meet the accident.
The posters were strategically placed at the public places where they can draw attention of a large chunk of population. In order to focus on the victims as a gun target the advertisement has shown the contour in black color against white background. The presentation of the campaign is undoubtedly not only impressive and effective but thought provoking as well.
Via: Ad-dict
