This is a self expressive print advertisement campaign that was launched by Nintendo to promote its Gameboy Advance consoles. The campaign apparently conveys that to what extent this game is engrossing and people cannot spare it even for a second. The advertisement is showing boys addicted to it playing in some extreme conditions when this would be considered as avoidable.
The height of the campaign is showing a parachute jumper crashed on the earth as he could not open up his parachute since he was busy playing. The campaign also focuses on the fact that with Gameboy Advance one can enjoy console quality game anywhere, needless saying even on the move.
Though the idea of the campaign has been repeated many a times but the impressive presentation is able to keep it refreshing.
Via Twenty Four
