We have already seen that ambient and outdoor advertising efforts are usually somewhat intrusive with a view to grabâ the attention of the target audience. Here is a fine example of frighteningly effective advertising effort from Indonesian Railways.
With a view to make awareness about the dangers of careless level crossing, they installed a giant cleaver shaped poster on the gate to remind people about the dangerous. The copy says, âDonât be reckless, Stay safe.â
Agency: Euro RSCG Adwork, Indonesia.
Via: Direct daily
