It is good to see that WWF is now not taking risks by disaster comparison. But, the creative aroma still lingers in all its advertising efforts. Now, this print campaign is another proof for that.
The campaign, developed by DDB, Hong Kong , is to promote WWF marine conservation programme.It features animals on the verge of extinction through a cross word representation. So, polar bear, Panda and Whale are looking you for the answers.
The copy reads- They are looking to you for the answers. Help them by supporting the WWF marine conservation programme. To make a donation, call 2526 1011 or go to: wwf.org.hk
CREDITS
Advertising Agency: DDB, Hong Kong
Executive Creative Director: Jeffry Gamble
Creative Directors: O Poon, Paul Chan
Art Director: O Poon
Copywriter: Paul Chan
