Australian pay television channel Foxtel has launched this print advertisement campaign to promote its feature of rewind live TV function on it. The campaign focuses on the effects of rewinding on the TV with appropriate and effective exaggeration. The campaign apparently aims at conveying that crucial moments of any live action can be seen that very moment. The advertisements are showing a javelin thrower pressed by the javelin as it has returned from the destination it was thrown to. The second ad is showing bikes gare coming to their masters on the tract after they met with an accident.
Obviously these are the crucial moment people wish to see repeatedly as it happens all of a sudden. Thereby, the campaign assures its viewers that they will now any memorable moment during any live action using this feature of the pay channel. The presentation of the campaign is quite convincing and it effectively delivers its message as well. The text of the advertisement reads, ‘Foxtel IQ. Pause, Record, Rewind live tv’. The campaign is credited to Three Drunk Monkeys, Australia.
Via Duncan’s Print
