Most often, advertising revolves around a womanâs round assets. It seems that there is a slightly sadistic pleasure in misleading the target audience with fake visual tactics. When the curiously tempted person rushes to feast his eyes, it is revealed that they were just a pair of uninteresting something.
Here is such a sadistically misleading one for boots body cream. The image seems like boobs, but it is actually of knees. Well, cant blame them. Who cares if it seemed like knees.
The copy reads- For sexier knees.
CREDITS
Advertising Agency: McCann Worldgroup, Bangkok, Thailand
Creative Director: Santi Suwanvalaikorn
Art Director:Naree Leungvititgoon
Copywriter: Santi Suwanvalaikorn
