Leadership Guide

Five tips to enhance your social media presence

As we have more and more of online social media networks nowadays, there is a need for a better social media presence for businesses too. There may be thousands of followers of yours on Facebook or Twitter, but they need to be provided with something special from time to time if you want them to remain actively involved and attached with your business. Here are a few tips that help you reboot your business strategy on social media.

Provide quality content: This is the key to hold on to your customers on social media. Quality content captivates the attention of the audience, as they would like to read something with a variety in each of your posts. So, try to be most creative while you write statuses for Facebook, post your tweets or blogs, or design images for Pinterest. Keep giving something new in your posts so the readers look forward to what your offer.

Connect to people: It is important to be interesting, as well as inspirational when it is about people. Tell people some motivational stories that inspire them and be interested in listening to their stories. Deal with the problems they are facing and be ready to hear about their experiences. This lets you connect to them in a better way and improve your image and presence on social media. More and more people would like to connect with you if they find you genuinely interested in them.

Engage your audience: It is not just sufficient to have more followers, but you also need to engage them. Post some informational links while you are telling them about your business and related things. Your audience would not want to learn every time about facts and data. Share some interesting information that could be helpful for them, while you also keep posting regularly to retain their interest.

Use call-to-action buttons on your web pages: Once people look at your post, they should know what next to do. So, use call-to-action buttons, such as “leave a comment,” “share this,” etc. that engage them in a better way.

Catch the audience’s eye: You may use colorful pictures and interesting images in your posts to gain the attention from your audience. Simple plain words are not always that effective as a beautiful picture is. You creative images support your social media strategy.

Dr Prem Jagyasi and Team

Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.

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