To understand the intricacies related to the bombastic terms such as growth hackers let us first understand the basics for the same. Growth hacking was first introduced by a top-notch marketer Sean Ellis in order to change the marketing roles with the changing times for startups. Today growth hacking has become greatest of all measures for the startups and is taking them miles ahead.
Today’s major concern is to increase the traffic and make the best out of all the possibilities. Earning good results is the prime motive considering the fact that growth hacking is result oriented. Sean Ellis believed that the more traditional “Vice President of Marketing” was not the right way to do it anymore and it did not define the prospects of the job in an accurate manner. Therefore, start up marketing needs to think beyond traditional ways of advertising and should ingrain engineering and creative thinking.
Growth hacking is the amalgamation of ideas of marketing and the relevant technology for the same. The growth that so happens is the measure of the work that is done by the growth hacker. A growth hacker should thus have an entrepreneurial drive and should have the valor to take up responsibility to project the growth. A growth hacker has to have a watchful eye in order to find the perfect moment that will lead to consumer growth, which is rapid, viral and affordable as well. This can be done by effectively tracking your webpage design. Social media links, email templates, advertising strategy, and, many more. The final step is to iterate it with A/B testing.
Growth hacker has to perform the five-step process in order to excel in what he does. This five-step process is as follows:
Acquisition, Purchase, Retention, Engagement, and Referral
Therefore, growth hacking is perpetual process, which continues a prominent iteration in a virtuous cycle.
Effective measures that need to be undertaken for becoming a successful business hacker are:
Writing Alluring Headlines:
Although this may come as a surprise to many, but headlines are indeed everything. They have to catchy and alluring. They should have an immediate impact. Headlines can tremendously affect the level of your results. Screw it up and have the bitter taste of it.
Creating sharable content:
The next step in the line is to share the content and the headline with the world out there. Effective ways to make your content more sharable are opting for simple sharing widgets that automatically makes images or highlighted text shareable on your site.
Contributing to guest blogs:
This is one of the biggest drivers for success in this particular field. This brings in results like none other. Writing guest blogs can be an effective contributor in the results so generated.
Longer copies are helpful:
To be in Google’s top 10 web pages, you must have an average word length of 2000 words. Thus, writing longer copies can help you earn a better ranking for your web page.
The art of storytelling:
The main idea is to tell a story that has a mass impact. Therefore, it should be better relatable and should have the potential to develop a better connect.
Summary: Growth hacking is mainly result oriented and thus a growth hacker should be disciplined in order to generate results. He has to be an opportunist and should have the ability to think out of the box.