Mick French and Henry Rossiter famous for creating hot spot ads like National Lottery (Lotto Hotpicks Lottery), BMW and RAC have been taken away by EURO RSCG Fuel from WCRS. The creative directors will work for the agency’s flagship accounts-Jaguar (a $100 million) and Reckitt Benckiser account.
The pair prior to WCRS has worked with Ogilvy and Mather (O&M) for Ford Escort and Fiesta.
The onlookers will love to see how the new guys work on the automaker’s old and clich’ ideas where a pretty ordinary purchase is made out to be an extravagant eventful one.
A Brand republic report (Reg reqd)
