Brands are finding new and naughty mediums to advertise themselves. Whether it is at the favorite youth hangouts or through youtube videos, they are all set to make the most of that medium. Next time, the ads are coming to the elevators. Yea. The same elevators that helps you to reach your office or shopping destination. Otis would never have thought about this.
Captivate Network, which has about 9,000 screens in elevators nationwide, is going to accept 30-second spots for the elevator ads. Earlier, captivate was accepting only 15 second spots.
However, there is a natural problem. Usually elevator rides are not much long. So, whether people can completely view these 30-second ads is a question. But, captivate is quite confident. They say that an average ride lasts about 45 seconds.
Anyway, in the future we can expect ads in most unexpected areas.
Via: Adweek
