There are many commercials which are not based on a clever concept. They show some situations, which have actually no connection to the product. I am not saying that all clever commercials are built upon a direct concept. However, what attract the viewers are clever ideas that convey the message successfully. That is how the massage therapist and yeti succeeded to attract our attention. But, this commercial for Weavers Coffee exhibits no sign of a clever and clear concept.
The theme is so simple. A guy tries to get into the dance party but the security man doesnât allow him to do that. He tries to get into the party by bribing him, but with no results. at last, he shows a glass of Weavers coffee. The next shot shows the guy happily dancing at the party.
So, what is it? Drinking weaverâs coffee helps you to get into a dance party? Ok, we can use this theme for almost any product. A man who uses a special kind of detergent, soap or anything manages to get into the party.
Via: adgabber
