Well, itâs a new, and slightly sarcastic way of communication which points out to the shocking incidents of Domestic violence. This initiative from the Dutch government together with the Dutch Steunpunt Huiselijk Geweld (Domestic Violence Support Centre), introduces a new fashion products shop- My Secrets Cosmetics. This collection contains products to hide visual signs of abuse!
The advertising initiative has been developed by Saatchi & Saatchi / Leo Burnett / arc Amsterdam. As per the figures, The Dutch police reports approximately 64,000 cases of domestic violence every year!
The campaign consists of TV-spots, radio-spots and the fake webshop My Secrets Cosmetics.
Via: Osocio
