Texting while driving is dangerous, because you may get shot. Bringing your office and family life on the road is also dangerous, as it may cost your life, or the lives of your dear ones. There were many blood-stained warning against the practice of texting while driving. Now, here is another campaign from Bucharests city police, sans blood, but kind of scary.
The print campaign to make awareness among the public not to text while they drive has been developed by Publicis, Bucharest, Romania.
The public awareness advertising initiative features two ads titled âheadlessâ and âarmlessâ. As the titles reveal, the ads show persons who are living victims of this dangerous habit.
The copy warns- This is you while texting and driving.
CREDITS
Advertising Agency: Publicis, Bucharest, Romania
Creative Director: Razvan Capanescu
Art Director: Bogdan Nestor
Copywriter: Razvan Soare
Photographer: Cosmin Gogu
Via: Advertolog
