Well, the future of our environment is uncertain, but the photoshopped future of the world leaders featured in this campaign is not very bright. This collaborated advertising effort from Green Peace and TckTckTck has been created with a view to put pressure on the world leaders to create a fair and binding agreement at Copenhagen.
The campaign, developed by Arc Communications, features world leaders like Obama , Gordon Brown, and Nicolas Sarkozy apologizing to the world in the future, in 2020 to be precious.
“I’m sorry. We could have stopped catastrophic climate change… We didn’t.”That is what the leaders say.
Well, age mellows everyone. But, whether they should apologize in future? Let the correct results of the 15th United Nations Climate Change Conference (COP15) come out. We can guess.
Credits
Agency: Arc Communications
Concept, design, creative direction: Toby Cotton
Photo research: Karen Guy
Via: Creative Review
