This advertising effort for science world in Canada, which is a non-profit group devoted to “inspiring future science and technology leadership”, is not so tasty, and may termed as distasteful to certain extent.
If sex helps to increase interest in science, there would have been more eminent scientists in this world than we have today. The spot features grannies showing their love for vanilla flavored ice creams, in an amorous way. The spot reaches a conclusion finally, but it is a lame act of connecting two deliberately tied situations.
CREDITS
Advertising Agency: Rethink Communications, Vancouver, Canada
Creative Directors: Chris Staples, Ian Grais
Art Director: Chad Kabigting
Copywriter: Rob Tarry
Producer: Ann Rubenstein
Director: Benjamin Weinstein
Editor: Don MacDonell
Audio: Wave Productions
Via: Ads of the world
