In the past few years, social media has emerged as one of the best digital marketing platforms for small businesses for a number of good reasons. Besides being absolutely free, social media has the power to popularize your business among millions of people but in order to take your brand to the target audience, it is also important for you to choose a proper social media site for marketing.
So, here are some essential tips which will help you to choose the right social media for your small business:
Facebook is one of the most popular social media networking site used by millions of people all around the world. Marketing through Facebook provides a character and a voice to your brand and because of its user-friendly applications, it also helps you in engaging with your clients and customers easily. However, if your business involves selling products to some specialized audience and is based on a highly regulated industry then Facebook might not be the right platform for you as it is best suitable for reaching a very large target audience involving products that can be used by a variety of people.
Twitter is an open network which can greatly benefit a small business as here you can follow anyone without sending any request. However, in order to take full advantage of this open forum it is important for you to maintain your Twitter account in the best way possible. Avoid letting someone else monitor your account and only follow the people, industry or profession that will benefit your business. Avoid bringing in unnecessary crowd in your profile and also keep on observing your target area.
Google+ can be considered as one of the most powerful social media marketing platform for small businesses as it has the ability to popularize your brand all over the internet by driving more traffic to your site. Unlike other social media sites where your post shows up only in that particular site, Google+ updates shows up directly in the Google search results which helps in generating more traffic for your website.
LinkedIn is another great social networking site that can benefit small businesses that needs other businesses as referral partners or clients. Real Estate professionals, law, financial services and insurance companies can benefit greatly from LinkedIn by connecting with prospective clients and referral partners. It can also help you in establishing your business by setting up a group for attracting your target audience.