Smirnoff is again the favorite vodka for martini loving James Bond. In its bid to brand placement, Smirnoff strategically made the brand favorite again for James Bond. The new Bond movie, Casino Royale, is scheduled to be released in November and December is the biggest sales month.
Beside brand placement in the movie, the company will roll out a TV ad showing the super spy breaking a bottle of Smirnoff from a booby-trapped briefcase.
Trailer of Casino Royale
What’s more, the company will launch a web based ‘Shaken & Stirred’ contest in which the visitors will create Bond movies mixes using James Bond theme.
Read More
