The ultimate driving machine BMW now belongs to GSD&M. The agency along with traditional advertising also will put in emphasis on online marketing and branding. For the agency that has been selected over strong seventy (70) contenders it’s a matter of prestige and pride of bagging a premier account worth 90 million. Its more than consolation for the agency as it lost Land Rover in 2002, its only auto account, when Land Rover was bought over by Ford. For now its party time for GSD&Mites.
The VP of BMW marketing impressed with the fact that the agency banks on constant innovation and creativity and that the results are obvious with their other clients. He further said, ‘We believe GSD&M is the right agency to help us memorably convey the outstanding qualities of our brand to the public.”
